Change is one of the most common and pervasive fixtures in
organizations. Unfortunately, for all involved it is also one of the most
challenging and painful experiences faced in organizations, even when leaders
make all the right moves. I believe that if many organizations were graded on
their efforts, many would receive an F. Change management skills seem to be
lacking from many leaders either out of overconfidence or ignorance for what
has to be done and in what order.
In contrast to a manager, a leader’s role is to change the
organization so that it satisfies the mission and vision of the business and
implement strategies in service of the prescribed direction. While managers
worry about the effectiveness and efficiencies of the business, leaders are
concerned with getting to the future desired state. As mentioned in previous
publications, to move forward the primary management functions of control,
organizing, planning, decision-making5 and staffing must be solidly in
place. Once present, it enables
effective and efficient change; it is challenging to change a business when its foundation is crumbling. Of course, change only works with appropriate
leader actions.
There are different types of change. Unexpected change that
is thrust on an organization can wreak havoc and perhaps put the business in a
tailspin. This happened for many businesses during the economic crisis – sales
plummeted putting many into crisis and survival mode. The concern in this
publication is about planned change; planned change is controllable by leaders,
managers and workers. One cannot always predict or anticipate how the staff
will react, but leaders can control the actions taken. The challenging question
is how to do it the right way?
Planned change has three “flavors” – one form of change is
considered developmental. This type is incremental in nature and
represents small adjustments for the movement forward.1 For leaders
and workers alike, developmental change is less “threatening” and easier to
manage. A second form is evolutionary; it represents a larger transition
to a process, function, unit or business. Transitional changes are harder to
manage, are more threatening to the workers and may cause elevated anxiety.1 An example
of this type of change could be an upgrade to software that ripples through the
business but does not cause a major shift in the organization or how things are
done. The final form is transformational1 or revolutionary
– this type is a major shift from the current state to a new state. For
example, when an organization decides to enter a new market, such as a soft
drink manufacturer entering the coffee business, the business will need to
dramatically shift and emerge as a different company. The latter type is the
most difficult to manage; when workers don’t visualize a clear end state, they
feel much more threatened and exposed.1
What is most relevant, as described earlier, is implementing
the process in such a way that optimizes results. This is easier said than
done, but there are tried and true processes that leaders can use. At the
beginning of any change process, one of the first issues to be dealt with is
the reaction from workers.
Resistance is a natural response to change. It is normal for
one to become familiar and comfortable with the current state and when
confronted with a change, panic ensues. Like the young child who resists the
parent’s instructions, workers may dig in and say no! For leaders to become
effective change managers, they must start with an understanding of what can
cause resistance and then how it manifests in behaviors.3
There are a number of things that cause resistance. For
example, resistance behaviors can arise out of a fear of loss.2
Change is an alteration of what one knows and therefore may feel like a loss of
control.3 Some may worry they will look stupid in the new
environment (“I knew what I was doing before, but now I am not sure”). Workers
may not only become fearful of what will happen to them, but also what will
happen to their colleagues, departments, supervisors and perhaps the
organization as a whole.2 Some of the fear may be financial or job
related.2
When change happens, routine is interrupted and old habits
may no longer be useful.2 This can lead to general feelings of loss,
which can impact psychological security.2 Similarly, psychological
safety may also decline, reducing one’s willingness to speak up and take risks.4
Each may draw attention away from a focus on work. Workers may reason that it
is best to stay the way things are rather than take the risk and go with the
change. Some may interpret
change as a slap in the face about the past and get the sense that one was not
doing it right before – no one wants to believe they had a negative impact on
the business. 3
It is also expected that workers will begin to fantasize
about the future; this will either be in a negative or positive direction. Some
may conjure images about how the business will look in the future, which may
not be based on common sense or reality. It is not unusual for a worker to
filter out the information they don’t want to hear,2 and it has
significant implications for change communications.
In summary, resistance evolves from ambiguity and the fear
of the unknown.2 Resistance then can manifest in a set of behaviors
designed to protect oneself: 3
- The worker may do everything in his or her power to keep things the same. This could mean “sabotage” to projects, perhaps by becoming disagreeable with those trying to execute the change. Sometimes this can mean direct or indirect undermining of those in charge; there can be attempts to go behind a person’s back to try to challenge the change process. Projects may also be deliberately stalled as a means to prevent the change from occurring; deliverables go unmet or assignments ignored.
- An increase in politicking may occur; separate camps may form for or against the change. Workers may feel the need to go up the chain of command to complain about the process or make a case that the change will not work.
- Instructions may be misunderstood – consciously or unconsciously (not all change reactions are obviously related to the change); either way, the change process is slowed.
- Anguish about change can cause an increase in turnover or impact other important behavioral variables such as job satisfaction and the willingness to be a good organizational citizen.
In my 30+ years working, I have been through several
revolutionary changes in the business I was employed and whenever it was not
handled well, things got worse.
The leader’s role is to drive change forward but do it in
the way that optimizes outcomes. A first step is to understand why resistance
occurs followed by an understanding of how resistance manifests in the behavior
of workers. By understanding these issues, the leader will discover ways to
improve the change process. These measures will be discussed in a future
publication.
Please feel free to make comments.
References
1 Costello, S.J.
(1994). Managing Change in the Workplace. Burr Ridge: Illinois: Irwin:
Mirror Press.
2 Robbins, S.,
& Judge, T. (2011). Organizational Behavior (14th ed.). Upper Saddle
River, NJ: Pearson Education.
3 Kanter, R. M.,
(1985). Managing the Human Side of Change. Management Review. April
1985. Retrieved at
http://www.apbs.org/archives/conferences/fifthconference/files/UTAH/managing_Change.pdf,
9-13-13.
4 Edmondson, A.
(1999). Psychological Safety and Learning Behavior. Administrative Science
Quarterly, 44, 350-383.
5 Griffin, R.W.
(2011). Management (10th ed.). Mason, OH: South-Western Cengage
Learning.
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